Latest News

Forecast: Following the growth of 46% and 56% in the first and second quarters of 2021, Facebook’s US advertising revenue is expected to reach US$50

  Researchers from the Institute of Electrical and Electronics Engineers (IEEE) have developed a method to improve the authenticity of low-cost, projection-based augmented reality devices

One of the slogans of mobile AR supporters is the scalability of the technology. Before AR glasses become fashionable enough to become mainstream, the opportunity

Boston Fashion Week is being held. Those lucky enough to come to the area can explore 62 incredible AR designs located in various scenic spots

Facts have proved that immersive shopping has an experience impact on consumers and an impact on brand revenue. Related to but separate from AR advertising,

The concept of augmented reality is no longer new. In the past few years, as Google, Amazon, Apple and other large technology giants have adopted

Without significant digital technology, or even a little high-tech element, you can’t host the world’s largest virtual event. However, if people without virtual reality or

Many articles now begin with “Covid blockade has greatly accelerated the development of technology and its adoption in remote and virtual work and meetings, etc.”.

In today’s program, we discussed the current state of the so-called “meta universe”, what the future of mixed reality will look like, and how marketers

Immersive ad formats like AR are still promising, although they are mostly still in the early stages of adoption among brand marketers. We are talking

A metaverse is a shared virtual 3D world or multiple worlds that are interactive, immersive, and collaborative. Just as the physical universe is a collection

Facts have proved that immersive shopping has an experience impact on consumers and an impact on brand revenue. Related to but separate from AR advertising,

Explore the city of Boston and discover various AR fashion designs from local designers, photographers and stylists. Boston Fashion Week is being held. Those lucky

Have you heard the word “phygital”? It is used to describe the fusion of physical and digital experience. But what does this actually mean? The

In 1884, while trying to define the limits of human perception, Charles Pierce and Joseph Justrow discovered something else: the limits of our own insight.

Using our body feels so natural: all you have to do is have the intention to make a movement for it to happen. This ability, however,

With the launch of Apple’s latest smartphone model, Verizon Communications reinvested its virtual toes into the virtual world with multi-city augmented reality (AR) activation last

Are you ready for the revolution in B2B sales? We are talking about VR and AR. If you have only heard of these two terms,

Virtual try-on has changed the rules of the game, allowing consumers to get a more personalized and realistic shopping experience even when shopping online. It

Nreal is one of the most exciting names in consumer AR hardware. So far, the flagship model we have seen the most is Nreal Light.

Virtual shopping immersive e-commerce platform provider ByondXR this week announced a $7 million seed round led by Firstime and OurCrowd. Angel investor Peter Chu also

As brands and consumers seek to return to the physical retail space after Covid-19, technologies that enable e-commerce to fill gaps when stores close will

NASA’s team is in full mission preparation mode because they are preparing to send a new team to the moon through the Artemis program in

In addition to the hype surrounding Facebook smart glasses, high-end fascination with Microsoft HoloLens, and endless rumors about Apple’s AR wearable devices, there is also

The role of AR as a shopping tool-that is, camera commerce-continues to be verified. This includes its ability to increase conversion rates and reduce product

  As we approach the end of the year, the wheels of the augmented reality field continue to change in major ways. Facebook is currently

After working in the field of immersive technology for a few years, I can feel the dramatic changes in consumer behavior. In the past few

If the importance of augmented reality and VR hardware to Facebook’s future is not clear enough, then the reorganization of the company’s executives is as

The COVID-19 pandemic has changed the world in unprecedented ways. People learned to isolate themselves at home, work at home, shop at home, and even