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Get a digest of the most important news, events, new possibilities offered by the XR industry.


Facebook still accounts for nearly a quarter of US digital ad spending
Forecast: Following the growth of 46% and 56% in the first and second quarters of 2021, Facebook’s US advertising revenue is expected to reach US$50

An Authentic Focusing System for ‘Cheap’ Augmented Reality
Researchers from the Institute of Electrical and Electronics Engineers (IEEE) have developed a method to improve the authenticity of low-cost, projection-based augmented reality devices

Does Device Quality Impact AR Satisfaction?
One of the slogans of mobile AR supporters is the scalability of the technology. Before AR glasses become fashionable enough to become mainstream, the opportunity

Boston Fashion Week Launches 60 AR Designs Across Boston
Boston Fashion Week is being held. Those lucky enough to come to the area can explore 62 incredible AR designs located in various scenic spots

Can webAR Pull Ahead in AR Shopping?
Facts have proved that immersive shopping has an experience impact on consumers and an impact on brand revenue. Related to but separate from AR advertising,

8 Augmented Reality Trends In 2021
The concept of augmented reality is no longer new. In the past few years, as Google, Amazon, Apple and other large technology giants have adopted

Democratizing The #Metaverse: One Vision Of An Accessible Future For #AR, #VR, Virtual Events, And More
Without significant digital technology, or even a little high-tech element, you can’t host the world’s largest virtual event. However, if people without virtual reality or

A look at #AR and #VR technology trends
Many articles now begin with “Covid blockade has greatly accelerated the development of technology and its adoption in remote and virtual work and meetings, etc.”.

Welcome to the #metaverse, did James Bond save movie theaters, and alternative content
In today’s program, we discussed the current state of the so-called “meta universe”, what the future of mixed reality will look like, and how marketers

Can Snap’s AR Lab Mainstream AR Marketing?
Immersive ad formats like AR are still promising, although they are mostly still in the early stages of adoption among brand marketers. We are talking

What Is the #Metaverse?
A metaverse is a shared virtual 3D world or multiple worlds that are interactive, immersive, and collaborative. Just as the physical universe is a collection

Can #Pinterest Pull Ahead in #AR Shopping?
Facts have proved that immersive shopping has an experience impact on consumers and an impact on brand revenue. Related to but separate from AR advertising,

Boston Fashion Week Launches 60 AR Designs Across Boston
Explore the city of Boston and discover various AR fashion designs from local designers, photographers and stylists. Boston Fashion Week is being held. Those lucky

Let’s Get “Phygital”: A Free Augmented-Reality Art Experience at the Royal Botanic Gardens Will Have You Seeing the Invisible
Have you heard the word “phygital”? It is used to describe the fusion of physical and digital experience. But what does this actually mean? The

What happens when your brain looks at itself?
In 1884, while trying to define the limits of human perception, Charles Pierce and Joseph Justrow discovered something else: the limits of our own insight.

Can avatars replace our body?
Using our body feels so natural: all you have to do is have the intention to make a movement for it to happen. This ability, however,

Verizon showcases 5G with metaverse treasure hunt
With the launch of Apple’s latest smartphone model, Verizon Communications reinvested its virtual toes into the virtual world with multi-city augmented reality (AR) activation last

Why do you need to integrate #VR and #AR in your B2B sales cycle?
Are you ready for the revolution in B2B sales? We are talking about VR and AR. If you have only heard of these two terms,

Virtual Try-On Is Reinventing How You Shop Online
Virtual try-on has changed the rules of the game, allowing consumers to get a more personalized and realistic shopping experience even when shopping online. It

Nreal Announces Nreal Air Consumer #AR Glasses
Nreal is one of the most exciting names in consumer AR hardware. So far, the flagship model we have seen the most is Nreal Light.

#ByondXR secures $7M seed funding to expand its 3D and AR virtual shopping offering for the e-commerce market
Virtual shopping immersive e-commerce platform provider ByondXR this week announced a $7 million seed round led by Firstime and OurCrowd. Angel investor Peter Chu also

Unlocking the virtual reality for the in-store shopping experience of the future
As brands and consumers seek to return to the physical retail space after Covid-19, technologies that enable e-commerce to fill gaps when stores close will

#NASA Launches First Woman to Moon via #AR, & Delivers Interactive Visit to New Space Telescope
NASA’s team is in full mission preparation mode because they are preparing to send a new team to the moon through the Artemis program in

Vuzix #Smartglasses Factory Reveal Gives Another Glimpse of Next-Gen #AR Wearable
In addition to the hype surrounding Facebook smart glasses, high-end fascination with Microsoft HoloLens, and endless rumors about Apple’s AR wearable devices, there is also

Data Dive: Do Consumers Want AR Shopping?
The role of AR as a shopping tool-that is, camera commerce-continues to be verified. This includes its ability to increase conversion rates and reduce product

Market Reality: Instagram Smartglasses, Oculus AR Gaming, Google AR Search, & Facebook Exec Shuffle
As we approach the end of the year, the wheels of the augmented reality field continue to change in major ways. Facebook is currently

AR Goes Mainstream
After working in the field of immersive technology for a few years, I can feel the dramatic changes in consumer behavior. In the past few

#Facebook’s #AR/VR Chief Andrew Bosworth Tapped as New CTO
If the importance of augmented reality and VR hardware to Facebook’s future is not clear enough, then the reorganization of the company’s executives is as

Statistics On COVID-19 Impact On AR/VR Accelerated Adoption
The COVID-19 pandemic has changed the world in unprecedented ways. People learned to isolate themselves at home, work at home, shop at home, and even