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The company’s highly anticipated mixed reality headset will prioritize shorter experiences, one source said. Apple was rumored to be working on its own VR/AR combo

I didn’t anticipate how much I’d appreciate a @Jack of fewer trades. Key to progress is class traitors: Generals warning of a military-industrial complex, product

This is every VR user’s worst nightmare. You’ve just installed a new game or app and dived into it excitedly, only to find yourself feeling

Metaverse is expected to grab more headlines in 2022 as interest in big tech companies such as Microsoft, Meta (formerly Facebook) and Nvidia increases. Leaders

You may have seen this video that made the buzz on Twitter earlier this year. Half bizarre, half creepy, it is presented by an Internet

I had my first experienced the virtual world in 1991, when I was a PhD student working in NASA’s Virtual Reality Laboratory. I used various

Les faits se sont déroulés lors d’un test mené dans l’espace de réalité virtuelle de Facebook. Pour l’entreprise, il s’agit d’un “incident malheureux”. Lancé en

  Nearly 30 years ago, Neal Stephenson coined the term “meta universe” in a science fiction novel. In recent years, Metaverse has represented the utopian

  It’s Christmas at Westfield Shopping Center again, this season once again ushered in mobile AR in the form of a “holiday hunt”. This experience

Meta, Roblox, Fortnite … There are countless companies whose mission is to create their own Metaverse. But what about public initiatives? How can we ensure

Today, people’s concerns about AI far exceed the usual situation. Former Google CEO Eric Schmidt and former U.S. Secretary of State and National Security Advisor

Samsung today announced Dreamground, a next-generation playground that combines physical structure with AR technology, allowing visitors to immerse themselves in a unique digital environment. Here,

      In the mobile AR world, more and more people believe that applications are not the best container. However, this technology exists on

Forced to stay at home during the pandemic, people from all over the world actually connect with each other, gathering around the campfire in Animal

Why has Metaverse suddenly become a hot topic in the high-tech industry and immersive technology field? The main reason is the strong interest of some

ThIS new data sheds light on consumer perspectives of AR, Snapchat, and strategies as brands prepare for shopping in the Metaverse Source: W&W Shoppable AR

Prediction: U.S. digital advertising spending will soar to more than US$200 billion this year, an increase of 38.3% over 2020. The Big Three of Google,

  Last year, we reported on the $7 million Series A financing of ad technology startup Admix. The London-based company brings advertising to games, e-sports,

The company announced that Niantic has released the augmented reality game Pikmin Bloom for iOS through the App Store and the Android version through Google

Forecast: Following the growth of 46% and 56% in the first and second quarters of 2021, Facebook’s US advertising revenue is expected to reach US$50

  Researchers from the Institute of Electrical and Electronics Engineers (IEEE) have developed a method to improve the authenticity of low-cost, projection-based augmented reality devices

One of the slogans of mobile AR supporters is the scalability of the technology. Before AR glasses become fashionable enough to become mainstream, the opportunity

Boston Fashion Week is being held. Those lucky enough to come to the area can explore 62 incredible AR designs located in various scenic spots

Facts have proved that immersive shopping has an experience impact on consumers and an impact on brand revenue. Related to but separate from AR advertising,

The concept of augmented reality is no longer new. In the past few years, as Google, Amazon, Apple and other large technology giants have adopted

Without significant digital technology, or even a little high-tech element, you can’t host the world’s largest virtual event. However, if people without virtual reality or

Many articles now begin with “Covid blockade has greatly accelerated the development of technology and its adoption in remote and virtual work and meetings, etc.”.

In today’s program, we discussed the current state of the so-called “meta universe”, what the future of mixed reality will look like, and how marketers

Immersive ad formats like AR are still promising, although they are mostly still in the early stages of adoption among brand marketers. We are talking

A metaverse is a shared virtual 3D world or multiple worlds that are interactive, immersive, and collaborative. Just as the physical universe is a collection