Last year, we reported on the $7 million Series A financing of ad technology startup Admix. The London-based company brings advertising to games, e-sports, virtual reality and augmented reality.
For large-scale in-game advertising, advertisers can programmatically bid through traditional advertising buying platforms instead of relying on the advertising agency model.
Source: Admix raises $25M Series B to scale up in-game ads, and prep for metaverse gaming | TechCrunch
