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Facts have proved that immersive shopping has an experience impact on consumers and an impact on brand revenue. Related to but separate from AR advertising,

Explore the city of Boston and discover various AR fashion designs from local designers, photographers and stylists. Boston Fashion Week is being held. Those lucky

Have you heard the word “phygital”? It is used to describe the fusion of physical and digital experience. But what does this actually mean? The

In 1884, while trying to define the limits of human perception, Charles Pierce and Joseph Justrow discovered something else: the limits of our own insight.

Using our body feels so natural: all you have to do is have the intention to make a movement for it to happen. This ability, however,

With the launch of Apple’s latest smartphone model, Verizon Communications reinvested its virtual toes into the virtual world with multi-city augmented reality (AR) activation last

Are you ready for the revolution in B2B sales? We are talking about VR and AR. If you have only heard of these two terms,

Virtual try-on has changed the rules of the game, allowing consumers to get a more personalized and realistic shopping experience even when shopping online. It

Nreal is one of the most exciting names in consumer AR hardware. So far, the flagship model we have seen the most is Nreal Light.

Virtual shopping immersive e-commerce platform provider ByondXR this week announced a $7 million seed round led by Firstime and OurCrowd. Angel investor Peter Chu also

As brands and consumers seek to return to the physical retail space after Covid-19, technologies that enable e-commerce to fill gaps when stores close will

NASA’s team is in full mission preparation mode because they are preparing to send a new team to the moon through the Artemis program in

In addition to the hype surrounding Facebook smart glasses, high-end fascination with Microsoft HoloLens, and endless rumors about Apple’s AR wearable devices, there is also

The role of AR as a shopping tool-that is, camera commerce-continues to be verified. This includes its ability to increase conversion rates and reduce product

  As we approach the end of the year, the wheels of the augmented reality field continue to change in major ways. Facebook is currently

After working in the field of immersive technology for a few years, I can feel the dramatic changes in consumer behavior. In the past few

If the importance of augmented reality and VR hardware to Facebook’s future is not clear enough, then the reorganization of the company’s executives is as

The COVID-19 pandemic has changed the world in unprecedented ways. People learned to isolate themselves at home, work at home, shop at home, and even

Even with unlimited resources and serious wanderlust, you and I are unlikely to see all the most famous buildings in the world with your own

Last weekend was the first Sunday of the 2021 NFL season. Although full of exciting highlights, one may be more important than them: a viral

Two-dimensional codes-once a new technology in the early days of camera phones-are becoming more and more common because in the COVID-19 era, the ability to

How much is spent on paid advertising to zoom in on the brand’s AR lens? Which distribution channels are leading? We delve into the data.

In the mobile AR world, more and more people believe that applications are not the best container. However, this technology exists on devices dominated by

Unfortunately, no one knows what a matrix is, you have to go and see for yourself. “This was the sentence before Morpheus gave Thomas Anderson

Apple today confirmed the official date for the upcoming September event. Earlier this morning, Apple’s senior vice president of marketing Greg Joswiak posted a tweet

Don’t miss: Facebook Ray-Ban smart glasses leak reveals stylish devices with cameras in multiple colors. Smart glasses are available in black, blue and brown, and

VR enthusiasts are disturbed by Facebook’s recent announcement that their headsets will begin testing ads. Due to the dispute, a VR developer who originally registered

Are you ready for the revolution in B2B sales? We are talking about VR and AR. If you have only heard of these two terms,

Billionaires Richard Branson and Jeff Bezos made history during their outer space trip in July, giving people a glimpse of how the fledgling space tourism

According to a press release, Clif Kid is a food brand for young consumers under Clif Bar, which aims to inspire confidence in children through