Get a digest of the most important news, events, new possibilities offered by the XR industry.
Serious crime in the metaverse should be outlawed by the U.N., UAE minister says
Metaverse refers to a virtual world where people live, work and play through avatars. It doesn’t really exist yet, but tech companies are investing billions
Web3 or XR – Which one will define the Metaverse?
In this post, we’ll look at two different aspects of Metaverse, both Web3 and Extended Reality (XR) technologies that have their own crowds that believe
APPLE WEBXR: WEB-BASED AR DOESN’T WORK ON IPHONES
“AR will forever change the way we use technology.” For the past five years, Tim Cook has used every opportunity to tell the world how
WHAT IS WEBAR AND WILL IT BOOST MASS AR ADOPTION?
Until recently, augmented reality (AR) experiences required the download of special software or mobile apps, or even the use of special AR data glasses. This
HOW AUGMENTED REALITY CAN — AND CAN’T — HELP YOUR BRAND
Customers want AR. However, managers need to properly understand how AR can help their brands before investing in the technology. AR helps entertain and educate
CITY OF CANNES DEPLOYS IA CHALLENGE, A TREASURE HUNT WITH AR AND GEOLOCATION POWERED BY XR+
As part of the first edition of the World A.I. Cannes Festival (WAICF), a world fair dedicated to Artificial Intelligence organized in Cannes from April
THE FIRST METAVERSE PROPERTY APPRAISER IS PAVING THE WAY FOR FAIRER VIRTUAL REAL ESTATE PRICES
As we all know, many global companies and celebrities are involved in the battle of the virtual world, buying virtual real estate left and right.
INTEREST IN NFTS AND THE METAVERSE IS FALLING FAST
Have you seen the NFT chatter on the internet lately? Know a little less about the Metaverse? Well, you are not alone. Despite the initial
“WITH XR.PLUS, WE ARE DEMOCRATIZING THE USE OF IMMERSIVE STORYTELLING IN WEBAR AND WEBVR.” – PHILIPPE BORNSTEIN (THE LUCID DREAMS COMPANY).
The French-speaking startup democratizes the development of low-code experiences through its XR.PLUS platform. A palette of AR/MR/VR possibilities that has conquered brands all over the
HTC VIVE UNVEILS VR METAVERSE – INCLUDING WEB3 AND NFT CONTENT
HTC Vive unveiled the Viverse digital world at Mobile World Congress (MWC) in Barcelona this week. The Taiwanese company claims its version of the Metaverse
The metaverse is ‘particularly hard to predict,’ says Unity’s AR/VR chief
Timoney West has been thinking and talking about spatial computing and mixed reality long before Mark Zuckerberg publicly uttered the term “metaverse.” West’s company, Unity
Will South Korea’s $200bn finally make the immersive metaverse take off?
South Korea has ramped up its Metaverse ambitions. The country’s $200 billion sovereign wealth fund is increasing its investments in Silicon Valley startups. The Korea
Big Tech Needs to Stop Trying to Make Their Metaverse Happen
THE RACE is cashing in on the hype of the Metaverse. Last week, Microsoft described its $68.7 billion acquisition of game studio Activision Blizzard (often
Gartner: 25% of consumers will spend 1 hour daily in the metaverse by 2026
According to Gartner, by 2026, one in four consumers will spend an hour a day in a virtual world. The Metaverse is a virtual world
Web3 is the future, a scam, or both: The crypto and NFT rebrand, explained
Web3 is a scam. Web3 is a world-changing opportunity to build a better version of the internet and take it away from the behemoths that
Top AR/VR Trends For 2022
In the past two years, immersive technology has embarked on a high growth path. They need to bridge the unprecedented gap between people created by
Why the metaverse must be open but regulated
The metaverse is not a new concept. In fact, the term was coined in Neal Stephenson’s 1992 novel “Avalanche.” As the novel defines it, the
The metaverse: where we are and where we’re headed?
The upcoming metaverse has sparked hype, confusion, and misinformation. For tech enthusiasts, the Metaverse represents a kind of nirvana: a place to immerse yourself in
For Apple, the metaverse is he “shmetaverse”
Ori Inbar, co-founder and CEO of AugmentedReality.org, introduced his audience to his opening keynote at the recent Augmented World Expo (AWE) event in Santa Clara,
Walmart is getting serious about the metaverse
Walmart seems ready to enter the metaverse. According to a report by CNBC, the recent trademark filing suggests the company is looking to build its
VR vs. AR vs. MR vs. XR: What’s the difference?
VR, AR, MR, and XR are all immersive media, that is, digital content presented to the user from a first-person perspective. The terms “virtual reality”
The metaverse is coming. Are your ethics ready?
The Metaverse and AR are revolutionizing the way we communicate, live, work and play around the world. It’s an evolution of social experimentation that merges
China government says virtual idols are just as bad as real human ones
The Chinese government has released a state-sanctioned report warning internet companies to be cautious as they seek to deploy so-called “virtual idols” — synthetic celebrities
Apple’s Mixed Reality Headset Reportedly Delayed Until 2023
Apple’s long-rumored VR/AR headset could be delayed until 2023 due to a combination of technical issues, according to a new report from Bloomberg, citing “people
New link sharing in Quest2 is bolstering WebXR use
Meta is rolling out update v37 for Oculus Quest and Quest 2, bringing quality of life improvements such as interface tweaks and tracking support for
Apple’s AR/VR headset could be priced above $2,000
Apple is having trouble with a rumored AR/VR headset due to overheating, cameras and software challenges, a report on Friday suggested that this could cause
Tic Tac inspires kindness and connection via AR messaging
According to the press release, Tic Tac has launched limited-edition packaging with positive messages designed to inspire goodwill and relationships. Available now through April, the
Research: How AR Filters Impact People’s Self-Image
Augmented reality (AR) enables companies to deliver highly personalized interactive experiences that allow them to engage with customers on a whole new level. But while
2022 Predictions: AR Ad Revenue Approaches $3 Billion
As we enter the new year, it’s time for our annual ceremony to take stock of the lessons learned from the past twelve months and
Apple Reportedly Wants Nothing To Do With The Metaverse
The company’s highly anticipated mixed reality headset will prioritize shorter experiences, one source said. Apple was rumored to be working on its own VR/AR combo