According to the press release, Tic Tac has launched limited-edition packaging with positive messages designed to inspire goodwill and relationships. Available now through April, the packs include “Keep your day in perfect shape,” “Orange are you glad we have each other?”, “Ready for an adventure?”
In addition to packaging, the Ferrero Mint brand has also launched Tic Tac Messenger, which allows consumers to send unique messages through an augmented reality (AR) experience on tictacusa.com. Tic Tac is also running a “Share the refreshMINT” raffle on Facebook, Instagram and Twitter.
Source: Tic Tac inspires kindness and connection via AR messaging | Marketing Dive
