Virtual try-on has changed the rules of the game, allowing consumers to get a more personalized and realistic shopping experience even when shopping online.
It uses augmented reality and a front camera to allow shoppers to try on products virtually, from glasses and hats to cosmetics. But is this just a novelty, or does it have the actual potential to drive sales and provide a first-class customer experience? How can retailers keep up with the ever-increasing expectations of accepting this new technology?
Source: Virtual Try-On Is Reinventing How You Shop Online | ARPost
