Creativity touches almost every aspect of our lives. This is how we differentiate the ordinary from the extraordinary – in terms of what we wear, the way we speak, and the brands we market.
Brands that embrace creativity and apply it to every customer touchpoint are more successful than those that don’t—just ask Forrester and McKinsey.
In recent years, however, creativity has stalled. The consequences are clear: customer experience (CX) stagnates and brands fall prey to digital unity.