Remember how social media changed marketing forever? Next came the next iteration of the Internet (called the metaverse). In the Metaverse, virtual and physical collide, creating a network of 3D worlds. This enables brands to connect with consumers on a whole new level that was not possible before.
Take Roblox, a platform with Metaverse-like features that has more than 49 million daily active users, according to Statista. Brands like Chipotle, Warner Bros, and Gucci partner with Roblox to create digital worlds to promote their products.