Improving the customer experience with virtual and augmented reality

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Not so long ago, awareness of immersive technology was limited to science fiction. In recent years, it has been associated with gaming. Today, many companies are realizing the significant advantages of using augmented and virtual reality to improve their operations.

AR and VR are now used in everything from prototyping and design to marketing, customer service, training and productivity.

Source: Improving the customer experience with virtual and augmented reality | VentureBeat

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