Marketing is one of the most suitable application areas for AR. This comes in the form of brand acceptance today. Sponsored AR footage and virtual product try-ons give them the opportunity to showcase products in an immersive way—from furniture to shoes.
Our research arm, ARtillery Intelligence, recently quantified this, estimating that annual AR marketing spending will grow to $15.1 billion by 2026. In addition to showcasing products on a larger scale, these outputs are driven by feedback loops on campaign results.