Facts have proved that immersive shopping has an experience impact on consumers and an impact on brand revenue. Related to but separate from AR advertising, this is when AR is used as a tool to visualize and contextualize products to generate smarter consumer purchases.
This is a subset of AR, which we call camera business. It has several styles, including visualizing products on “spaces and faces”. It also includes visual search—pointing a person’s smartphone camera at a given product to obtain information, identification, or transaction coverage.
Source: Can Pinterest Pull Ahead in AR Shopping? – AR Insider
