The Metaverse and AR are revolutionizing the way we communicate, live, work and play around the world. It’s an evolution of social experimentation that merges our physical and digital identities. This new “phygital” world allows us to create and recreate ourselves as many times as we choose. Our digital characters (avatars) will not be limited by our own bodies or isolated by social structures.
Through virtual worlds, NFTs and immersive experiences, brands can reach consumers in new ways. Every brand and company needs a Metaverse strategy and a clear Metaverse ethics policy to create experiences that transcend today’s communication and equity barriers.
