How much is spent on paid advertising to zoom in on the brand’s AR lens? Which distribution channels are leading? We delve into the data. Like many analytics companies, market size is one of the ongoing practices of ARtillery Intelligence, AR Insider’s research department.
Several times a year, it enters a state of isolation and buries itself deeply in financial modeling. The latest exercises of this kind have zeroed mobile AR revenue. This requires insights and observations accumulated throughout the year and synthesizing them into hard numbers for spatial calculations (see methods and inclusion/exclusion). It’s all about the rigor of a wide range of predictive models and reliable inputs assembling.