Virtual Try-On Is Reinventing How You Shop Online

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Virtual try-on has changed the rules of the game, allowing consumers to get a more personalized and realistic shopping experience even when shopping online.

It uses augmented reality and a front camera to allow shoppers to try on products virtually, from glasses and hats to cosmetics. But is this just a novelty, or does it have the actual potential to drive sales and provide a first-class customer experience? How can retailers keep up with the ever-increasing expectations of accepting this new technology?

Source: Virtual Try-On Is Reinventing How You Shop Online | ARPost

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