In the metaverse, brand-building knows no limits


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Forced to stay at home during the pandemic, people from all over the world actually connect with each other, gathering around the campfire in Animal Crossing or Red Dead Redemption.

And these connections will only multiply. The emergence of 5G and advances in VR and other technologies have made Metaworld faster, cheaper, and more accessible. South Korea has established the “Meta Universe Alliance” to build a national ecosystem and prevent companies from monopolizing the digital world. Facebook’s recent change of name to Meta is a clear statement of intent in the opposite direction.

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Source: In the metaverse, brand-building knows no limits | Marketing | Campaign Asia

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