The role of AR as a shopping tool-that is, camera commerce-continues to be verified. This includes its ability to increase conversion rates and reduce product returns. In the Covid era, when the value of remotely visualizing products in 3D is magnified, it has a new meaning.
This value stems from AR’s ability to combine e-commerce advantages (pricing, endless aisles, etc.) with the deprived physical retail advantages (product perspective, etc.). In the post-Covid era, AR can also play a role in interactive and non-contact browsing in aisles.