Facebook still accounts for nearly a quarter of US digital ad spending

Forecast: Following the growth of 46% and 56% in the first and second quarters of 2021, Facebook’s US advertising revenue is expected to reach US$50 billion by the end of 2021, accounting for 23.8% of total US digital advertising spending. Source: Facebook still accounts for nearly a quarter of US digital ad spending – Insider […]

An Authentic Focusing System for ‘Cheap’ Augmented Reality

smart glasses

  Researchers from the Institute of Electrical and Electronics Engineers (IEEE) have developed a method to improve the authenticity of low-cost, projection-based augmented reality devices through special glasses that can bring the projected 3D image in and out of focus at the same time . If the object is real, they will take the approach […]

Does Device Quality Impact AR Satisfaction?

One of the slogans of mobile AR supporters is the scalability of the technology. Before AR glasses become fashionable enough to become mainstream, the opportunity now is the device in our pocket. This allows AR to be carried on ships everywhere. Our research department, ARtillery Intelligence, recently quantified 3.1 billion smartphones that can run AR. […]

Boston Fashion Week Launches 60 AR Designs Across Boston

Boston Fashion Week is being held. Those lucky enough to come to the area can explore 62 incredible AR designs located in various scenic spots and public places throughout the city. Using this map and a free AR app called Hoverlay Spaces, locals can discover and unlock jaw-dropping fashion pieces, each representing a unique AR […]

Can webAR Pull Ahead in AR Shopping?

Facts have proved that immersive shopping has an experience impact on consumers and an impact on brand revenue. Related to but separate from AR advertising, this is when AR is used as a tool to visualize and contextualize products to generate smarter consumer purchases. Source: Can Pinterest Pull Ahead in AR Shopping? – AR Insider