AR Goes Mainstream

After working in the field of immersive technology for a few years, I can feel the dramatic changes in consumer behavior. In the past few months, my conversations with brands and companies have been less propelled and more drawn. People get it, love it and want more. Gone are the conversations of previous years, “Virtual […]

#Facebook’s #AR/VR Chief Andrew Bosworth Tapped as New CTO

If the importance of augmented reality and VR hardware to Facebook’s future is not clear enough, then the reorganization of the company’s executives is as clear as smart glasses lenses. Later on Wednesday, Facebook Chief Technology Officer Mike Schroepfer (Mike Schroepfer), CEO Mark Zuckerberg (Mark Zuckerberg) affectionately called it “Shrep” and announced that he would […]