Are QR codes leaving older Americans behind?

Two-dimensional codes-once a new technology in the early days of camera phones-are becoming more and more common because in the COVID-19 era, the ability to point smartphones at images to obtain information becomes more and more valuable. However, some Americans, especially the elderly, still find them difficult to use. A recent YouGov study found that […]

Will AR Ad Revenue Reach $6.7 Billion by 2025?

How much is spent on paid advertising to zoom in on the brand’s AR lens? Which distribution channels are leading? We delve into the data. Like many analytics companies, market size is one of the ongoing practices of ARtillery Intelligence, AR Insider’s research department. Several times a year, it enters a state of isolation and […]

Web AR: By the Numbers

In the mobile AR world, more and more people believe that applications are not the best container. However, this technology exists on devices dominated by apps. Compared with browsers, mobile users spend 90% of their time on apps. Can AR break this cycle? If so, can online AR be the answer? What is network AR? […]